Why Choose Online Poker?c

Professional players would say that poker is not even gambling. They do not mean this literally, as clearly the wagering of money against an outcome that is beyond the reasonable control of the individual is gambling, however what poker players mean is that because they are skilled enough at the game, they can eliminate most of the risk that is a fundamental part of most forms of wagering. In short, they have a distinct advantage by playing poker.

You have at your disposal many books and strategy items available both on and offline for learning to play properly. Sklansky, Brunson, and many other well-known poker players have excellent books available slot gacor. Apart from the card counting Blackjack books, where are you able to get that level of support from any other game? Certainly not Roulette! There is no excuse for a ‘novice’ to enter a casino not fully prepared for the challenges ahead. The new player can be full of theory (and having practised for relatively small stakes online) be nothing short of fully prepared when they wager their first chip into the live poker pot.

Joining a large poker forum will also give you the chance to analyse hands and have your opinions discussed and debated by more experienced players. Do not be disheartened if you are mocked or blasted for your ‘bad’ postings on strategy, these people who criticise may indirectly put thousands of dollars into your pocket with their good advice, however direct they are.

The fact that you are not playing against the house but other players is obviously a massive advantage. The house edge in casinos is built into the games and impossible to beat in the long term. Poker, however, you are encouraged to win because that both keeps you in the game and maintains the rake (the percentage of the pot the poker room takes out of each pot for hosting the game). If you use the correct amount of bankroll management and discipline you can win short, medium and long term. Unfortunately many gamblers by nature are not disciplined, and do not exercise sensible practices when betting, but as a good poker player you can take advantage of this inadequacy and win their money. Business is business after all.

“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities…The traditional marketing model is obsolete.”- Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004.

The notion that marketing and advertising attitudes have to change is no longer a theory just banded about by Internet marketers. Even the big boys and the major world players are now accepting that the mass marketing techniques, of the last 50 years, are no longer penetrating audiences like they used to. There is going to have to be a shift in the whole approach of advertising if it is going to maintain any relevancy with an increasingly cynical consumer.

When discussing marketing it doesn’t get any bigger than Proctor & Gamble, one of the largest suppliers of household products in the world, and certainly one of the biggest advertisers. With brands like Ariel, Head and Shoulders, Pampers and Crest, they should be leading the way in utilising new methods to get their products into people’s homes. With the mega brand no longer revered as some sort of deity, P & G are going to have to learn how to communicate with the influential consumer networks, and to persuade them to talk positively about their products.

P & G has a long tradition of innovation and groundbreaking in the way they have broadcast their messages. They were the first to start advertising nationally, way back in 1880, and have taken the idea of product placement to another level with their Soap Opera productions designed to hook female viewers onto their shows and shampoos.

Recently, P & G enlisted an army of 600,000 ‘connectors’ to spread the message in their ‘Vocalpoint’ campaign (an extension of their earlier ‘Tremor’ scheme amongst teenagers). Their ‘connectors’ were provided with coupons to distribute to their colleagues, and free samples to provoke conversations about P & G products. As Steve Knox, Vocalpoint CEO, recognised, “we know that the most important form of marketing is an advocacy message from a trusted friend.” With Vocalpoint, P & G are utilising the influence and relevancy of social networks to promote their products through interaction and trust. People might no longer listen to brands, but they will always listen to the advice of friends.

The perception that change was on the horizon had already been identified by their former global marketing officer, Bob Weiliing. In a 2002 interview, Bob’s view was that the Internet might not replace the mass ‘push’ medium of TV, but instead can be tailored to the individual. An online environment can be used for when there is a personal passion to learn more about a product or service. Gaining advice, direction and the latest product news are services not readily available on just a ‘push’ medium. TV is about the mass market message, whereas the internet is perfect for individual relationship building.

Bob’s conclusion, on the future of P & G’s marketing success, lay in working out how to combine the two. They had to maintain the relevancy of the 30 second TV ad, whilst also utilising the extended attention and interaction available online. This also meant persuading the two warring marketing factions to work together to find a solution – to get the technophobes talking to the internet evangelists. It was been obvious in recent years that Bob’s successor, Jim Stengel, subscribes firmly to the latter camp.

In 2005, P & G cut their TV ad spend by 8% to a mere $677.3 million, a bold move and a definitive shift onto non-traditional media. Earlier this year, they contacted digital and interactive agencies in the UK to put together its first digital agency roster for Western Europe, and to find innovative new ways of populating their brands online.

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